Nonfungible tokens (NFT) continue to disrupt the mainstream entertainment industries, with NFT gaming business firm Animoca Brands partnering with South Korean record label, talent agency and music product company Cube Amusement to build a "K-pop music metaverse."

Appear on Monday, the partnership will see Animoca and Cube work together to create multimedia NFTs celebrating popular actors and K-pop musicians on Cube's roster. The NFTs will feature images such as artist portraits and album fine art and also include digital audio sources such every bit full-length albums.

Yat Siu, co-founder of Animoca Brands, stated that he cannot expect to brainstorm working with Cube to "brand the open metaverse a reality." Animoca described the partnership as enabling "truthful digital holding rights and other blockchain benefits" for both the artists on Cube'due south roster and their fans.

Ahn Woo-hyung, CEO of Cube, said that the collaboration will be "an of import outset for leading the global digital culture marketplace and advancing the digital content manufacture."

Cube manages roughly 50 K-pop artists, including BtoB, Pentagon, (Yard)I-DLE and Lightsum.

Related: NFTs offering a new way for society to 'store culture,' says Animoca Brands CEO

Siu has long emphasized the disruptive class of ownership enabled by NFTs, previously likening the touch of nonfungible tokens on the advancement of property rights to the Renaissance in early on-modern Europe in July 2022.

Animoca has been closely linked to many cardinal milestones in the growth of NFTs, having invested in Dapper Labs afterward witnessing the firm bring the Ethereum network to its knees every bit a result of the rampant success of CryptoKitties in 2022 from a neighboring function.

In 2022, Animoca secured a global licensing understanding with Formula 1 for the launch of its F1 Delta Time game before selling $three million worth of virtual land NFTs for its metaverse subsidiary The Sandbox in an initial commutation offer hosted by Binance at the finish of the year.

At the start of November 2022, The Sandbox raised a further $93 million to expand its NFT metaverse.