Facebook: No Ad Monetization on Violent, Inappropriate Content

Facebook today introduced new set up of rules that outline the type of content that can and cannot be monetized on the platform.

The new rules, for starters, prohibit ads from running on content that "depicts family entertainment characters engaging in violent, sexualized, or otherwise inappropriate behavior," including comedic and satirical videos. Facebook is too banning ads from content that focuses on existent world tragedies like "depictions of death, casualties, physical injuries," or "debated social issues," including attacks on people or groups.

The changes comes later the British government and several other big advertisters earlier this year pulled their ads from YouTube because they appeared with videos containing extremist, homophobic, or racist content. Google, in response, promised to increase its use of engineering to help identify extremist and terrorism-related videos. Google is also hoping to quell the problem by increasing the number of independent experts in YouTube's Trusted Flagger program.

Facebook will use automated systems and human being reviewers to enforce its new rules, which volition likewise ban monetization on content that could be considered violent ("depicting threats or acts of violence against people or animals"), explicit (showing "claret, open wounds, actual fluids, surgeries, medical procedures"), or pornographic (showing "nudity or adult content, including depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative").

Facebook is also banning ads from running on content that "promotes the sale or use of illegal products, services, or activities;" promotes "the excessive consumption of alcohol, smoking, or drug utilize;" or contains "excessive employ of derogatory linguistic communication."

In the "coming months," Facebook will also begin sending advertisers reports showing exactly where their ads ran, according to Facebook'southward Vice President of Global Marketing Solutions Carolyn Everson. "At Facebook, we take very seriously our responsibility to earn and maintain the trust of our advertiser partners—and give them the conviction they need to invest in us," Everson wrote in a blog post. "That's critical to their success and ours."

She added that "together, these standards and tools volition give advertisers the clarity and control they demand to run their campaigns."

About Angela Moscaritolo

Angela Moscaritolo

Angela Moscaritolo is PCMag's expert on fitness and smart habitation products. Teaching yoga for nearly 10 years has helped her in evaluating a range of connected wellness products including fettle trackers, middle rate monitors, rowers, smart scales, stationary bikes, strength training machines, treadmills, and more. Angela likewise tests smart abode devices from her ranch in Florida, including air purifiers, kitchen appliances, and robot vacuums, just to name a few.